About Us

Rooted in legacy, elevated for today our jewellery is crafted in pure gold and natural diamonds, designed for the modern connoisseur of quiet luxury. With every piece, we honour timeless artistry and contemporary elegance, creating treasures that speak without saying a word

Our Story

We are a family of jewellers. Our journey began decades ago with Mr. Kamal Agarwal, the visionary behind the iconic Jhankar Jewellers in Bareilly. He built a legacy of trust, elegance, and craftsmanship that laid the foundation for generations to come.

Carrying forward his legacy are his sons:

  • Mr. Yash Agarwal – Founder of Zayah Diamonds, who transitioned the family business from traditional retail into B2B excellence.

  • Mr. Shubh Agarwal and Mr. Shyam Agarwal – Energetic entrepreneurs and co-founders who bring creative vision, operations, and innovation into everything we do.

After establishing Zayah Diamonds as a trusted B2B supplier of lightweight diamond jewellery—showcased at prestigious fairs like IIJS Premiere Mumbai and DJGF Delhi—we knew it was time for the next step. And that step is digital.

Our Vision

We’re not just building a business, we’re shaping a legacy.

Over the next decade, we envision:

  • Zayah Diamonds is becoming India’s most trusted supplier and exporter of lightweight diamond jewellery.
  • And our family legacy, rooted in Jhankar Jewellers, continues to evolve with every new chapter we write.
Affordable luxury, never compromise

We challenge overpriced gold and fake jewellery by offering authentic diamond pieces that look exceptional without the steep price tag

Confidence in real diamonds

Every piece is crafted with genuine diamonds and elegant design, ensuring you feel empowered and proud knowing your jewellery stands for purity, purpose, and passion

Jewellery that brings joy

Our mission is about more than adornment; we share happiness through jewelry that inspires, connects, and celebrates your individuality

Shine Different: The Zayah Way

Jewellery designed for Gen Z’s bold self-expression

Zayah jewellery empowers Gen Z to break the mold with ethical designs and bold sparkle. Express your story, remix your stackevery piece is crafted for modern, conscious trendsetters.

Yash Agarwal
Founder, Zayah Diamonds
Mr. Kamal Agarwal
Founder, Jhankar Jewellers
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